Experience pays for itself, inexperience is expensive.

Sometimes, all you need is a gentle push in the right direction. If you want to know how to scale your business by learning new skills and strategies, we can coach you throughout the entire process.

About Me

María Lucia Romero

Branding & Marketing Coach

Branding and marketing are my passion.

Throughout the years I have lived different experiences, which I now use to deliver to my clients all my knowledge and the assertiveness required to stand out.

The basis of my methodology is focused on two important pillars;

1. I coach my clients, so that they learn from me and do it themselves; or

2. We do it for you.

I have helped create many brands in different countries and positioned them in markets where adding value and authenticity make them stand out and become successful.

My relationship with clients is, and always will be, a win-win,  in which co-creative processes are a vital part of the development of their brand strategy and marketing plan to launch or position a product in the market.

“If we work together, you won’t go for a walk in the woods without having a map and a plan to follow.”

This is my invitation when a client arrives and wants to put their brand in my hands; my specialty is Brandketing – a mixture of Branding and Marketing, because a brand that fails to position itself in the market through a marketing strategy, will be limited to being just that – one more brand.

Here are some of the experiences that have been fulfilling for me and have made me the professional I am today.

  • Senior Marketing Manager: 14 years in a company of over 5000 people, ending up as Senior Marketing Manager reporting directly to the President of the company
  • Advertising Agency creator: Managed a team of over 34 people – having built the internal marketing agency from scratch
  • Brand Creator and manager: Created and managed multiple brands across Latin America, US, Europe and Israel.
  • Marketing strategist: Defined and oversaw the implementation of the entire marketing strategy, including online and offline throughout all territories managed a considerable yearly marketing budgets
  • E-commerce platform creator: Defined and oversaw the building of clients’ e-commerce platforms
  • Event Manager: Managed the company’s presence at over 40 events/year
  • Marketing Research: Market research and overview analysis for product market fit
  • Loyalty programs: creation and development with a community of over 250k people
  • International expansion for companies by leading the creation of the go-to-market strategy

Coaching is unlocking a person's potential to maximise their own performance. It is helping them to learn rather than teaching them.

Timothy Gallwey

How I work


Learning from me means that we will have a coaching plan that includes several sessions and workshops, during which we will see together how to create, develop and promote your brand. I will facilitate your learning process, and guide you through the key steps along the way.

Together, will be able to organise how you develop and execute tasks to make your brand have a more strategic vision to approach the appropriate markets.

Some of the topics we will cover together are:

  • Naming process
  • Marketing strategy
  • Communication strategy
  • Tactical marketing plan

Each of these topics has many different facets that depend on your business and the market in which you operate.

Let me be your external eyes and ears to provide a more accurate picture of your reality.

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